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$3.5M project advances at New Holland Auto

New Holland Auto Group is beginning the second phase of a year-long $3.5 million expansion and renovation that is redoing two showrooms while adding space for vehicles.

The vehicle retailer has completed a renovation of one of its showrooms, gutting the 10,700-square-foot building and creating two distinct areas inside, one for Ford and the other for Dodge, Chrysler and Jeep.

That project, which began in November, didn’t add more space, but simply made better use of what was there, said Geoff Class, president of New Holland Auto Group.

And now, the company is kicking off a $2 million project that will replace the existing Toyota showroom with a 33,000-square-foot showroom and include offices and a detail shop.

Class said the new facility, which will be about 4,000 square feet larger than the old one, will feature a newer look favored by Toyota, complete with higher ceilings, enhanced fixtures and sales offices.

“It will take us from a 1990s Toyota showroom to a 2012 showroom,” Class said.

Part of the new building will be on four acres of adjacent land the auto group bought years ago but has been waiting to develop.

Class said low interest rates as well as improvements in the auto industry helped him decide to pull the trigger on the project now.

“It just seemed like a good time to get this done,” Class said. “Due to the economy, it has been delayed for six years.”

Class said the expansion will allow having some 250 vehicles on the site, up from about 170 now.

The company also plans to add 10 to 12 employees, including in sales and accounting. Including part-time employees, New Holland Auto Group employs about 170 people.

New Holland Auto Group consists of Scion and Toyota at 524 W. Main St. and Dodge, Chrysler, Jeep and Ford at 508 W. Main St.

It also sells used cars, with up to 150 on the lot at a time. In addition to the two showrooms, New Holland Auto Group has a 50,000-square-foot service facility.

Weaver Construction of East Earl was the general contractor for the first renovation. It also is handling the construction of the new building, to be wrapped up in mid-November.

Article Courtesy of Lancaster Newspapers, Chad Umble

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